171: How To Deepen And Differentiate Customer Relationships With Jermaine Edwards

Jermaine Edwards, is a customer relationship and Key Account growth specialist based out of London. He joined me on today’s episode of the show to look at how we can focus our energies to really grow our influence in big accounts.

Jermaine is also hosting the Customer Growth Summit. If you’re in the UK this is a great opportunity to see a bunch of our regular guests speak live.

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(click the time stamp to jump directly to that point in the episode.)

  • [2:08] Show intro
  • [2:53] Why should salespeople build deeper relationships?
  • [3:57] How do you amplify a current customer relationship?
  • [5:44] Example of a customer sharing something which can deepen a relationship
  • [9:31] How to keep in touch without sucking value/time
  • [15:35] The long term structure of a great business relationship
  • [21:19] How to get the audience to take action
  • [23:38] How many relationships should we be focusing on at once?
  • [26:01] Where Jermaine gets his networking talents from
  • [28:33] Overview of the Customer Growth Summit

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Resources mentioned:

BOOK: Getting More: How You Can Negotiate to Succeed in Work and Life






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    Will Barron is the founder of Salesman.Red and host of the Salesman Podcast where he entertains hundreds of thousands of millennial salespeople every month. If he isn't recording or editing shows he's racing his RX8 or riding bicycles down mountains.

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