172: Personality Types, Artificial Intelligence and Building Strong Relationships With Key Accounts With Jim Cathcart


Jim Cathcart is a world renowned keynote speaker and one of the most motivating individuals I’ve ever met. Every questions I’ve ever asked him both on and off air has been given a actionable response.

At this point I have him back on the show regularly to both add value to Sales Nation and to also ask my own business questions to either side of us recording.

On today’s show we’re diving into the topic of deepening relationships with prospects however what Jim shares can be used with friends, lovers, enemies and anyone in-between.

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(click the time stamp to jump directly to that point in the episode.)

  • [1:38] Show intro
  • [2:28] Interview starts
  • [4:06] Why salespeople don’t build relationships with key accounts
  • [7:06] Should you script conversations or just reflect on your mistakes?
  • [10:55] Is artificial intelligence going to take over our sales jobs?
  • [15:27] Are relationships the best wall we can build to stop other stealing our customers?
  • [20:33] How to accelerate the process of building relationships
  • [31:16] What’s at the very core of every person you deal with
  • [40:51] Overview of the personality types
  • [42:04] One piece of advice to help Sales Nation become better at sales

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Resources mentioned:

BOOK: The Acorn Principle: Know Yourself, Grow Yourself





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    Will Barron is the founder of Salesman.Red and host of the Salesman Podcast where he entertains hundreds of thousands of millennial salespeople every month. If he isn't recording or editing shows he's racing his RX8 or riding bicycles down mountains.

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