184: How To Uncover Your WHY (And Improve Your Ability To Sell) With Peter Gold

Peter Gold quizzed me on this episode to uncover my why for creating the podcast, my why for working so hard to put out great content and the underlying why of the pain or pleasure I’m trying to move from or towards.

All of this comes back to sales as it’s the same process that #SalesNation should be using to uncover the real truths behind their prospects buying decisions and then to share their story.

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(click the time stamp to jump directly to that point in the episode.)

  • [1:12] Show intro
  • [2:02] Interview starts
  • [2:32] Do all companies have a why?
  • [3:39] Why don’t we leverage the stories?
  • [5:43] Personal vs corporate whys
  • [9:07] But I don’t have a story, I’m just here for the money…
  • [11:56] Why Will wants to semi retire
  • [21:28] Will and Peters fears
  • [23:55] Your why will change
  • [26:37] Your best source of motivation
  • [32:14] One piece of advice for #SalesNation
  • [34:45] Wrap up

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Resources mentioned:


BOOK: Growth Faktor



BOOK: The Obstacle is the Way: The Ancient Art of Turning Adversity to Advantage


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Will Barron is the founder of Salesman.Red and host of the Salesman Podcast where he entertains hundreds of thousands of millennial salespeople every month. If he isn't recording or editing shows he's racing his RX8 or riding bicycles down mountains.

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