189: What Is YOUR Message? (And Why YOU Should Sell It) With Tony Hughes

Tony Hughes is an author and sales expert who join’s me on this episode of the Salesman Podcast to look at the importance of having a story and how we, as individuals should sell it.

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(click the time stamp to jump directly to that point in the episode.)

  • [1:00] show intro
  • [1:46] Interview starts
  • [2:17] The timeless truth
  • [6:00] What my product is VS what I can do to help
  • [7:42] The structure
  • [11:00] How to get more attention from sales prospects
  • [14:58] How do we make our message more memorable?
  • [18:44] How to give more value in the last contact point
  • [28:06] One piece of sales advice for #SalesNation
  • [31:59] Wrap up


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Resources mentioned:

Tony’s book: The Joshua Principle: Leadership Secrets of Selling






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Will Barron is the founder of Salesman.Red and host of the Salesman Podcast where he entertains hundreds of thousands of millennial salespeople every month. If he isn't recording or editing shows he's racing his RX8 or riding bicycles down mountains.

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