191: Why “The ONE Thing” Is The Quickest Way To Crushing Quota With Jay Papasan

Jay Papasan is the author of one of the two books that I can honestly say has changed my life and that is The One Thing (the other is Tony Robbins – Awaken the Giant Within if you were wondering).

The concept is simple, when you’re not sure what you should be doing ask yourself this one, focusing question – What’s the ONE Thing I can do such that by doing it everything else will be easier or unnecessary?

For me that is simply to increase the number of listeners of the podcast. With enough listeners I don’t have to worry about money, securing great guests or the impact I’m having on the industry.

Not sure what your One Thing is? Then you have to check out today’s episode.

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(click the time stamp to jump directly to that point in the episode.)

  • [1:16] Show intro
  • [2:10] Interview starts
  • [2:38] Overview of “The One Thing”
  • [3:35] Why it’s relevant to sales people
  • [5:12] The framework to narrow your focus
  • [8:47] Why we avoid the most important tasks on a todo list
  • [12:13] The first step to work out what you should be working on, literally right now
  • [18:11] How can this be used in other areas of our life?
  • [21:47] Habit stacking
  • [36:17] One piece of advice for #SalesNation
  • [43:19] Wrap up


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Resources mentioned:

BOOK: The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results





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Will Barron is the founder of Salesman.Red and host of the Salesman Podcast where he entertains hundreds of thousands of millennial salespeople every month. If he isn't recording or editing shows he's racing his RX8 or riding bicycles down mountains.

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