195: Why Personal Brand = MONEY With Jack Kosakowski


Jack Kosakowski has made the shift from sales professional to industry expert and is reaping the rewards. His current role is Global Head Of B2B Social Sales Execution.

He’s the perfect role model of the effect personal branding can have on the B2B sales professional because you can literally see the shifts that he’s been able to make in his career over the past 18 months.

Once you’ve watched this episode I invite you to check out Jack’s first appearance on the Salesman Podcast to see how far both he and the show have come in a relatively little amount of time.

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(click the time stamp to jump directly to that point in the episode.)

  • [01:01] Show intro
  • [01:55] Interview starts
  • [02:58] How to grab a huge advantage over the competition
  • [05:06] 1 hour brand building VS selling each day
  • [09:12] How trust transfers through brand
  • [11:33] Did Jack know that he was moving towards becoming an “expert”?
  • [16:05] Should you measure your influence?
  • [28:16] How long does it take to become an influencer?
  • [36:15] Wrap up

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Resources mentioned:

Jack’s first appearance on the Salesman Podcast





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Will Barron is the founder of Salesman.Red and host of the Salesman Podcast where he entertains hundreds of thousands of millennial salespeople every month. If he isn't recording or editing shows he's racing his RX8 or riding bicycles down mountains.

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