202: The Rule Of 37% (If You’re Not Using It, You’re Missing Deals) With Jake Reni


37% of the way through the sales cycle is where prospects are drawing conclusions and painting themselves into a box.

Jake Reni is a true sales practitioner and he joins me to today’s show to further explain the rule of 37% and share the best practices to dealing with sales situations with more than one decision maker.

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Resources mentioned:






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Will Barron is the founder of Salesman.Red and host of the Salesman Podcast where he entertains hundreds of thousands of millennial salespeople every month. If he isn't recording or editing shows he's racing his RX8 or riding bicycles down mountains.

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