204: Who Should Be In Control Of The Sale? With Claude Diamond


Claude Diamond isn’t like most sales trainers. He’s funny, charismatic and has some unconventional ways to grab a prospects attention and close the deal.

He’s a fantastic guy to interview and even though I didn’t agree with everything he said in the show (as you’ll see), there is a tonne of great knowledge to learn from this episode.

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Resources mentioned:



BOOK: Influence: The Psychology of Persuasion 


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Will Barron is the founder of Salesman.Red and host of the Salesman Podcast where he entertains hundreds of thousands of millennial salespeople every month. If he isn't recording or editing shows he's racing his RX8 or riding bicycles down mountains.

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