Dwight Schrute from the Office (the US version is far better than the UK version in my humble opinion) is one of my favourite TV characters of all time. Here are some sales lessons he’s taught us over the past few years.

 

1) You have to believe in yourself before anyone else will

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Via nbc.com

 

2) You need to spend your time hustling, not fooling around

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Via nbc.com

 

3) You need to be assertive to close deals

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Via nbc.com

 

4) It’s OK to have feelings. People buy from people

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Via nbc.com

 

5) You should spend time selling not following popular culture

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Via nbc.com

 

6) It’s OK to get close to customers

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Via nbc.com

 

7) But not too close…

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Via nbc.com

 

8) How to motivate yourself to close some deals

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Via nbc.com

 

9) And how to seduce a customer into closing those deals

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Via nbc.com

 

10) that it’s fine to get pissed off when you lose a customer

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Via nbc.com

 

11) And it’s sometimes OK to want to get your own back

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Via nbc.com

 

11) But most of the time it’s better to just take control of the situation

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12) And hustle to replace them

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Via nbc.com

 

13) You need to listen more than you speak in sales meetings

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Via nbc.com

 

14) And you need to make yourself available to customers

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Via nbc.com

 

15) As this makes them loyal to you

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Via nbc.com

 

16) You need to crush the competition

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Via nbc.com

 

17) You need to focus on your on sales figures and nothing else

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Via nbc.com

 

18) Apart from occasionally sharing posts like this on social media

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Via nbc.com

 

 

19) You need to be honest with customers

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Via nbc.com

 

20) And that you need to take the time to understand their problems

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Via nbc.com

 

21) But most importantly, you should never give up on your dreams

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Via nbc.com

 

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