Click to subscribe for new episodes:  iTunes | Stitcher | Overcast

Trish Bertuzzi is a leading inside sales expert and CEO of The Bridge Group. On this episode of the Salesman Podcast Trish is explaining why sales people will struggle to build an account based selling system without the buy-in of their company.

What you will learn in this episode:

Trish shares –

  • Why you need marketing, finance, the c-suite and others to come on board for a true “account based sales” strategy to work
  • The role of personal branding in the world of sales
  • How in an account based strategy, you as the sales professional don’t select the accounts to go after, the company as a whole does



Brought to you by: LeadFuze

LeadFuze is lead generation software does the boring parts of lead gen for you.

Get started at Salesman.Red/Lead and use the code “WILL30” for 30% more free leads.


Resources mentioned:



Click here to open the transcript
Coming Soon! 


ENJOY THIS EPISODE? Why not leave us a iTunes review to say thank you. It takes 20 seconds but makes a huge difference to the number of sales pro’s we reach each month.

Click here for a step by step guide to leaving a review.