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Craig Elias is a leading sales expert and author of SHiFT – Turn prospects into customers. On this episode of the Salesman Podcast Craig is explaining what trigger events are and how they can help you get a head of your competition.

What you will learn in this episode:

Craig shares –

  • Why understanding that you need to pick your battles as no-one has the time or energy to solve every problem might change your life
  • How being authentic at all times saves you from so much stress
  • How to use Google alerts to get notified of trigger events and beat your competition to the punch



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Resources mentioned:



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