Mark Schaefer is a world leading expert on on personal branding and on today’s episode Mark is sharing how to build a brand and why sales professionals MUST do it.
What you will learn in this episode:
Mark shares –
- Why it’s OK to think longer term (2-5 years) when building a personal brand in business
- How to build a feedback loop of business success and good attention from investing in building a strong personal brand
- An example of my own personal brand winning me new business
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- Mark on Linkedin
- Marks latest book: KNOWN: The handbook for building and unleashing your personal brand in the digital age
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