Garrett Mehrguth is the CEO of Directive Consulting and on this episode he’s explaining what “social proof” is and how we can leverage it as a tool to make closing new business easier.
What you will learn in this episode:
In this episode Garrett shares –
- Why references are not a scalable way to drive new business
- The power of a solid case study and how to put one together
- How you can build social proof via social selling
Click here to open the transcript
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