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Tom Hopkins is a sales training legend having trained over 5,000,000 sales people in person. On today’s episode of The Salesman Podcast Tom explains how the words we use can be make or break when prospecting for new business.

 

What you will learn in this episode:

In this episode Tom shares –

  • Why you should be very conscious and focused on the words you use during a sales conversation
  • How you can become an optimist and leave pessimistic language behind
  • Where our poor choice of language comes from and who trains our brain to use it

Resources mentioned:

 

Transcript:

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