Can You Close A Complex B2B Sale Over Social Media? With Joanne Black





Joanne Black is a joins me on the Salesman Podcast to discuss how the internet and social media are changing the sales process and how face to face meetings are as important as ever.


Is Social Selling Just Hype?

I start the show by asking Joanne if the internet is going to kill face to face, B2B sales meetings. We then start to look deeper into the world of social media and the effects it’s already having on the sales cycle.

“Can you close a complex B2b sale over social media? Some people say they have. I say no.”

Joanne and I also cover –

  • What people are doing wrong when networking on LinkedIn
  • The difference between spam vs getting personal
  • How to use social media to get more referrals
  • Is outside sales more effective than inside sales
  • Are video calls going to become more popular in sales
  • The biggest benefit of a face to face meeting (people show up!)
  • How to become an industry expert by leveraging Twitter


Sponsor: Phone Burner

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Guest info:

Joanne Black is America’s leading authority on referral selling— the only business-development strategy proven to convert prospects into clients more than 50 percent of the time.

As the founder of No More Cold Calling, Joanne helps salespeople, sales teams, and business owners build their referral networks to quickly attract more business, decrease operating costs, and ace out the competition every time.

An engaging speaker and innovative seminar leader, Joanne is changing the business of sales.


Show notes:

No More Cold Calling – On-Demand Program


Books mentioned:

Pick Up the Damn Phone! How People, Not Technology, Seal the Deal

No More Cold Calling (TM): The Breakthrough System That Will Leave Your Competition in the Dust: A Breakthrough System That Will Leave Your Competition in the Dust

Agile Selling: Get Up to Speed Quickly in Today’s Ever-Changing Sales World

Selling to Big Companies


Will Barron is the founder of Salesman.Red and host of the Salesman Podcast where he entertains hundreds of thousands of millennial salespeople every month. If he isn't recording or editing shows he's racing his RX8 or riding bicycles down mountains.

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