Ryan O’Donnell joins Will on this episode of the Salesman Podcast to discuss how we can improve our sales performance by sending better emails.

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Hacking your sales performance by improving your emails

The show starts with Will asking Ryan about a quote that is on his LinkedIn profile “to do one thing every day that scares you” and how that challenge could be of huge benefit to 99% of salespeople.

“I think currency comes in three forms, time, attention and money”

Ryan explains how salespeople can leverage other forms of currency other than straight $$$ to add value to their customers and to leverage trust to secure bigger deals.

In the internet age it’s important for salespeople to understand that time and attention can be as big an asset to money in a world where nobody has enough time.

Will then finishes the show by discussing why salespeople should be A/B testing their emails and the massive benefits in response rate they can expect from taking the time to do this.

Ryan and Will also cover –

  • Why being uncomfortable is a usually a good thing
  • Exchanging value without the need for cash to be involved
  • How smartphones have changed email
  • Why every line in an email is equally important
  • The importance of perfecting your email subject lines
  • Why salespeople should customise EVERY email

 

 

Sponsor: Phone Burner

This episode of the salesman podcast is sponsored by Phone Burner.

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It’s cloud based so you can call prospects from anywhere.

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Guest info:

Ryan O’Donnell is the co-founder of SellHack.com. Ryan built SellHack because he wanted to be more efficient when prospecting, generating leads and growing his own business.

Ryan shares what he learns and practices on the SellHack blog and shares his technology with some of the fastest growing sales & recruitment companies in the world.

 

Show notes:

FREE DOWNLOAD- Ultimate Cold Email E-Book

SellHack.com

SellHack Blog

HubSpot blog

 

Books mentioned:

Snap Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers

How to Win Friends and Influence People