Hacking Sales With Better Emails With Ryan O’Donnell

Ryan O’Donnell joins Will on this episode of the Salesman Podcast to discuss how we can improve our sales performance by sending better emails.





Hacking your sales performance by improving your emails

The show starts with Will asking Ryan about a quote that is on his LinkedIn profile “to do one thing every day that scares you” and how that challenge could be of huge benefit to 99% of salespeople.

“I think currency comes in three forms, time, attention and money”

Ryan explains how salespeople can leverage other forms of currency other than straight $$$ to add value to their customers and to leverage trust to secure bigger deals.

In the internet age it’s important for salespeople to understand that time and attention can be as big an asset to money in a world where nobody has enough time.

Will then finishes the show by discussing why salespeople should be A/B testing their emails and the massive benefits in response rate they can expect from taking the time to do this.

Ryan and Will also cover –

  • Why being uncomfortable is a usually a good thing
  • Exchanging value without the need for cash to be involved
  • How smartphones have changed email
  • Why every line in an email is equally important
  • The importance of perfecting your email subject lines
  • Why salespeople should customise EVERY email



Sponsor: Phone Burner

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Guest info:

Ryan O’Donnell is the co-founder of SellHack.com. Ryan built SellHack because he wanted to be more efficient when prospecting, generating leads and growing his own business.

Ryan shares what he learns and practices on the SellHack blog and shares his technology with some of the fastest growing sales & recruitment companies in the world.


Show notes:

FREE DOWNLOAD- Ultimate Cold Email E-Book


SellHack Blog

HubSpot blog


Books mentioned:

Snap Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers

How to Win Friends and Influence People



Will Barron is the founder of Salesman.Red and host of the Salesman Podcast where he entertains hundreds of thousands of millennial salespeople every month. If he isn't recording or editing shows he's racing his RX8 or riding bicycles down mountains.

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