How Salespeople Can Leverage Trust With Rohit Bhargava





Rohit Bhargava joins me on the Salesman Podcast to discuss how salespeople can leverage trust to win more business with clients.


Is Trust Everything In Sales?

We start the show with an example from Rohit of how a lack of trust with a salesperson stopped him doing business with that company. As Rohit is an expert in this area I then ask him about the importance of trust within the business environment and some tactics salespeople can use to build trust quickly.

“Another way to tell if you’re trusted – Do people take you up on what you’ve offered?”

Rohit and I also cover –

  • Is trust something prospects think about or a gut reaction
  • Tactics to build trust fast
  • Why being ‘Number 2’ in the industry can be a good thing
  • How to use stories to grab attention
  • Why it’s OK to admit you’re wrong
  • How influence is intertwined with trust


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Guest info:

Rohit Bhargava is a “non-obvious” trend curator, founder of the Influential Marketing Group and an expert in helping brands and leaders be more influential. He is the Wall Street Journal best selling author of five best selling business books and teaches marketing and pitching at Georgetown University.


Show notes:



Books mentioned:

Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

Non-Obvious: How to Think Different, Curate Ideas & Predict The Future

Up the Organization: How to Stop the Corporation from Stifling People and Strangling Profits

Einstein’s Dreams


Will Barron is the founder of Salesman.Red and host of the Salesman Podcast where he entertains hundreds of thousands of millennial salespeople every month. If he isn't recording or editing shows he's racing his RX8 or riding bicycles down mountains.

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