How To Become More Likeable With Michelle Tillis Lederman

Michelle Tillis Lederman joins Will on this episode of the Salesman Podcast to discuss likeability. How we can increase it, how it effects closing rates and if it even matters at all.







Become More Likeable And Close More Deals

The show is kicked off with Michelle explaining that you perhaps don’t need to be liked to close deals but it sure makes life a heck of a lot easier.

“When they’re messing up, when they allow their vulnerability out, we tend to like them more” – Michelle Tillis Lederman

Michelle then shares the secret to building rapport fast – being vulnerable.

“The best way to get what you want is to figure out why someone else would want you to have it” Michelle Tillis Lederman

The show is wrapped up with Michelle giving us her thoughts as to whether it’s better to have all of your customers think you’re OK or have half love and half hate you.

“You have to make them want to say yes” Michelle Tillis Lederman


Guest info:

Michelle Tillis Lederman is known for her energetic, engaging, and authentic presentations. An expert on workplace communications and relationships, Michelle’s mission is to help people communicate and lead with confidence, clarity, and connection.

She is an accomplished speaker, trainer, coach, and author of two books including The 11 Laws of Likability, Heroes Get Hired and Nail The Interview – Land The Job, and named by Forbes as one of the 25 Professional Networking Experts to Watch.


Show notes:

Get your FREE resources from Michelle –

  • FREE Interview Preparation Checklist.
  • My Top 5 Success Accelerators
  • FREE Assessment!  Learn your Networking Type
  • FREE Chapter: The Law of Giving and Video Series

The 11 Laws of Likability: Relationship Networking Because People Do Business with People They Like: Relationship Networking… Because People Do Business with People They Like



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Will Barron is the founder of Salesman.Red and host of the Salesman Podcast where he entertains hundreds of thousands of millennial salespeople every month. If he isn't recording or editing shows he's racing his RX8 or riding bicycles down mountains.

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