How To Master The Body Language Of Business With Scott Rouse

Scott Rouse joins Will on this episode of the Salesman Podcast to look at how salespeople can leverage the ability to read body language to better serve their customers.





Learning To Read The Body Language Of Business

The show is kicked off with Scott explaining that anyone can learn to read body language and that it’s just process of observing your prospect and paying attention to them.

“When you’re talking to someone and they’re doing most of the talking, it’s like watching TV, a play or a movie. After a while you’re engaged in the movie but you’re not paying attention to what your face is doing.” – Scott Rouse

The show is wrapped up by looking at integration techniques and how we can use them (ethically and positively) to find the information we need from our sales prospects so we can better serve and add value to them.

Scott and Will also cover –

  • How to know when to step up a gear and close the deal
  • If anyone can learn to read non verbal communication
  • Training your gut VS training your logical brain to spot changes in body language
  • How to read the little voice in other peoples heads
  • The steps needed to interrogate your prospect and get what you need from them (in a friendly way)


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Guest info:

Scott holds multiple certificates in advanced interrogation training and has trained along side the FBI, Secret Service, U.S. Military Intelligence, and the Department of Defense.  His extensive training, education, and practice of nonverbal communication has made him an expert and consultant to law enforcement as well as successful CEO’s, attorneys, executives, financial advisors, and entertainers.

Scott can be found at The Nashville Entrepreneur Center where he helped create and head the Pitch Department where he works with startups and entrepreneurs teaching them how to create investor pitches for funding.


Show notes:


Scotts TEDx talk: How to kill your body language Frankenstein and inspire the villagers

Books mentioned:

Body Language Tactics for Business

How to Spot a Liar: Why People Don’t Tell the Truth. And How You Can Catch Them: Why People Don’t Tell the Truth…and How You Can Catch

I Can Read You Like a Book: How to Spot the Messages and Emotions People Are Really Sending with Their Body Language

Zig Ziglar’s Secrets of Closing the Sale


Will Barron is the founder of Salesman.Red and host of the Salesman Podcast where he entertains hundreds of thousands of millennial salespeople every month. If he isn't recording or editing shows he's racing his RX8 or riding bicycles down mountains.

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