174: How To Persuade With Language Patterns With Gene McNaughton


Gene McNaughton is a persuasion and business growth expert. On this episode we dive into language patterns that persuade, Tony Robbins and a whole lot more.

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(click the time stamp to jump directly to that point in the episode.)

  • [1:30] Show intro
  • [2:05] Interview starts
  • [2:41] Does the salesperson who can communicate best, close the most deals?
  • [4:55] Is the ability to persuade underestimated?
  • [8:21] Example of something to look out for when trying to persuade
  • [11:12] How to prepare before a sales meeting to persuade
  • [17:46] What we should be listening out for
  • [24:23] Why we should make things more ‘real’ for the prospect
  • [38:25] What is the best Tony Robbins resource for #SalesNation?
  • [40:14] One piece of sales advice

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Resources mentioned:





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Will Barron is the founder of Salesman.Red and host of the Salesman Podcast where he entertains hundreds of thousands of millennial salespeople every month. If he isn't recording or editing shows he's racing his RX8 or riding bicycles down mountains.

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