How To Win The Negotiation With Eldonna Lewis Fernandez

Eldonna Lewis Fernandez joins Will on this episode of the Salesman Podcast to discuss how salespeople can better negotiate with their prospects.







How To Win The Negotiation

The show is kicked off with Eldonna explaining the importance of gunning for a true win-win outcome to a sales negotiation.

“You want to leave emotion out most of the time – Eldonna Lewis Fernandez

The show is wrapped up by looking at the world retail, pricing and how everything is negotiable if you have the skills.


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Guest info:

Eldonna is a retired Air Force veteran with 23 years of honorable military service.  She is a negotiation and contracts expert with over 30 years of leadership, contracts management and negotiation experience.  She has negotiated contracts from $1 to over $100 million both stateside and internationally.  She was deployed to the Middle East after 911 and has years of experience in foreign acquisition.

She is a subject matter expert in the Contracting Career Field and has developed and taught courses on Contract Claims, Negotiation and other aspects of Contracting.  She was recently featured on Fox Business and has 7 years of extensive experience working for defense contractors in the Aerospace Industry.   She has been a trusted agent of the U.S. Government for 30 years.


Show notes:

Book – Think Like A Negotiator


Will Barron is the founder of Salesman.Red and host of the Salesman Podcast where he entertains hundreds of thousands of millennial salespeople every month. If he isn't recording or editing shows he's racing his RX8 or riding bicycles down mountains.

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