How To Work a Room As A Salesperson With Susan RoAne

Susan RoAne joins Will on this episode of the Salesman Podcast to discuss how to work a room as a salesperson and how to become better at it (particularly millennial’s).









Working the room

The show is kicked off with Will giving an example from his medical device sales days of how he would meet new surgeons by working the operating theatre environment and putting himself in a position to build more relationships.

“People ask, what’s the magic? I say how about just talk to people.” – Susan RoAne

The show is wrapped up with Susan explaining that by making the first move, opening conversations and interacting with the room you are helping them.

They may have really wanted to get to know you and eventually learn about your products but they were too sky to start the conversation.

When you make that first bit of effort, you’re moving the process along and really adding value to their day.

“Having people who are sources and resources  which you can call on at any time. That’s really what’s called being rich.” – Susan RoAne

Susan and Will also cover –

  • The importance of having a strong network in business
  • Some networking examples specifically for salespeople
  • How to start a conversation
  • Why you’re doing the prospect a huge favour by speaking with them



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Guest info:

Susan RoAne leads a double life as a bestselling author and a sought-after keynote speaker Known as “The Mingling Maven”.

She gives her multi-generational audiences the required tools, techniques and strategies they need to connect and communicate in today’s global business world.

Her practical, informative, and interactive presentations are known for what The San Francisco Chronicle calls her ‘dynamite sense of humor.’


Show notes:


How to Work a Room, 25th Anniversary Edition: The Ultimate Guide to Making Lasting Connections – In Person and Online

The Millionaire Next Door


Will Barron is the founder of Salesman.Red and host of the Salesman Podcast where he entertains hundreds of thousands of millennial salespeople every month. If he isn't recording or editing shows he's racing his RX8 or riding bicycles down mountains.

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