Wendy Weiss joins Will on this episode of the Salesman Podcast to discuss if cold calling is really dead yet…
Why you should still be cold calling prospects
The show is kicked off with Wendy explaining why she is known as the queen of cold calling and why there are still benefits to picking up the phone and speaking to a real person rather than communicating through email.
“There are only two reasons why a prospect says their not interested. The first is that you’re not talking to the right person…”
The show is wrapped up with Wendy explaining that in some situations there is no better way to approach a contact than from a solid, well prepared and researched cold call.
Wendy and Will also cover –
- Why cold calling is a skill and not an ability people are just born with
- The importance of using a script rather than trying to wing it
- Upgrading your mindset for better sales calls
- How to research a prospect to conduct a value adding cold call
- The benefits of doing what other salespeople will not
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Wendy Weiss, who is known as The Queen of Cold Calling™, is an author, speaker, sales trainer, and sales coach. She is recognized as one of the leading authorities on lead generation, cold calling and new business development and she helps clients speed up their sales cycle, reach more prospects directly and generate more sales revenue.
Wendy has been featured in the New York Times, BusinessWeek, Entrepreneur Magazine, Selling Power, Inc, Forbes and various other business and sales publications.
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