Nailing The Negotiation (In Business And In Life) With William Ury

William Ury joins Will on this episode of the Salesman Podcast to share his expertise on the art and science of negotiation.







How To Negotiate

The show is kicked off with William bringing up a brilliant point in that most of our interactions with others are in some form a negotiation.

“Negotiating is something we do innately” – William Ury

William then shares how important it is to prepare for any negotiation. It’s the starting point to having leverage and you will not succeed without it.

“Is it useful to prepare for a negotiation? No question!” William Ury

The show is wrapped up with William explaining how to negotiate when things are less analytical and perceived value is involved in the transaction.

“You have to protect yourself, you can’t be taken advantage of but generally speaking it pays to give.” William Ury


Partner: SPARTA

Motivating salespeople is hard, Sparta makes it easy. Sparta is an end-to-end sales performance solution that helps you coach, train and drive your team into higher performance via competitions, personalised coaching and goal-setting.

To secure the success of your sales team, visit Salesman.Red/Sparta to get started today.





Guest info:

William Ury, co-founder of Harvard’s Program on Negotiation, is one of the world’s leading experts on negotiation and mediation. He is currently a Distinguished Senior Fellow at the Harvard Negotiation Project.

He is the author of Getting to Yes with Yourself (HarperOne, January 2015), The Power of a Positive No, Getting Past No, and The Third Side, and co-author (with Roger Fisher and Bruce Patton) of Getting to Yes.


Show notes:


Getting to Yes with Yourself: And Other Worthy Opponents

Getting to Yes: Negotiating an agreement without giving in


ENJOY THIS EPISODE? Why not leave us a iTunes review to say thank you. It takes 20 seconds but makes a huge difference to the number of sales pro’s we reach each month.

Click here for a step by step guide to leaving a review.


Will Barron is the founder of Salesman.Red and host of the Salesman Podcast where he entertains hundreds of thousands of millennial salespeople every month. If he isn't recording or editing shows he's racing his RX8 or riding bicycles down mountains.

Leave a Reply

Site Footer