The Fear Of Selling
The show is kicked off with Joe defining what fear is and how this related to past experiences and future projections that your brain makes.
“Fake fears. We create, we lean, on to make excuses.” – Joe Serio
Joe then shares his thoughts on how fear is relative and in 99.99% of B2B sales situations it’s a pointless waste of energy for the person worrying.
“Number 1, who are you? Number two, what do you want?” – Joe Serio
The show is wrapped up with Joe pointing out that most people have no idea who they truly are and even more astonishingly most people don’t know what they want out of life.
They use fear as a crutch, as an excuse not to answer these deeper questions and until they do they can never be rid of their fears.
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Dr. Joe Serio is an international speaker, trainer, and author who holds a Ph.D. in Criminal Justice from Sam Houston State University (SHSU), with a specialization in Leadership and Organizational Behavior.
He started his own company assisting foreign corporations in Russia and later became a consultant to the New York-based global corporate investigation and business intelligence firm, Kroll Associates.
He also served as editor-in-chief of the well-regarded magazine,Crime and Justice International, and as co-instructor of week-long programs on developing effective relationships with the media.
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