What Is Relationship Selling with Jim Cathcart

Jim Cathcart joins Will on this episode of the Salesman Podcast to discuss relationship selling. 





Relationship Selling

The show is kicked off with Jim defining exactly what relationship selling is and how it’s STILL the basis for all salespeople even with the changes the internet has made to the industry.

 Yes you are your own personal brand. Yes you are the owner of your own personal services corporation and you are under contract with your current employer. You are in charge of your own career.”

The show is wrapped up by sharing the importance of having an abundance mentality in both sales and life in general.

Jim and Will also cover –

  • What is relationship selling
  • Why do we still not do it even when we’ve known for 40 years that it works (?!)
  • If it’s OK to use the company you work for purely as a vehicle to wealth
  • The importance of having an abundance mindset
  • Why you should mind the language you use as a sales professional
  • The benefits of paying yourself first



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Guest info:

Chosen one of the Top Sales Influencers of 2014 & 2015 by Top Sales World Magazine based in London & Paris. In December of 2012 Jim Cathcart was inducted into the Sales & Marketing Hall of Fame in London, England. This is in addition to his existing Speaker Hall of Fame listing.

For five years in a row Jim Cathcart has been selected as one of the Top 5 Speakers on Sales & Service in an online survey of over 14,000 people. With over 39 years of professional speaking around the world, Jim Cathcart is one of the best known and most award-winning motivational speakers in the business.


Show notes:


Sales IQ Plus assessment

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Books mentioned:

Relationship Selling


Will Barron is the founder of Salesman.Red and host of the Salesman Podcast where he entertains hundreds of thousands of millennial salespeople every month. If he isn't recording or editing shows he's racing his RX8 or riding bicycles down mountains.

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