Why More Data = More Deals With Steve Richard

Steve Richard joins Will on this episode of the Salesman Podcast to discuss data and how it can help the individual sales professional.

Forget the benefits it clearly has for sales leadership, Richard shares how information can help YOU.







Why Data Helps

The show is kicked off with Steve explaining that simply “it depends” when asked if data will help our audience close more deals.

“The first thing I would look at is conversion rates through the funnel because sales leadership doesn’t have to buy some fancy software to look at that.” – Steve Richard

Steve then shares where he would start if he was coaching a sales rep to pull in data about their performance so far and then leverage it to improve.

“Life is improv.” Steve Richard

The show is wrapped up with Steve explaining the benefits of going back over sales interactions after the fact and learning from your own mistakes made within your sales conversations.

“Sales is all about conversations. There is no such thing as a sale without a conversation.” Steve Richard


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Guest info:

Steve Richard is the Co-Founder and Chief Content Officer of VorsightBP, an award-winning sales effectiveness firm that specializes in training B2B sales teams.

Sales Management Expert Steve Richard VorsightBP is currently ranked #1689 on Inc. Magazine’s list of the 5000 fastest growing companies in the United States.

Steve was named one of the Top 25 Most Influential People in Inside Sales in 2010 by the American Association of Inside Sales Professionals (AA-ISP).


Show notes:



Steve’s Call Camps


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Will Barron is the founder of Salesman.Red and host of the Salesman Podcast where he entertains hundreds of thousands of millennial salespeople every month. If he isn't recording or editing shows he's racing his RX8 or riding bicycles down mountains.

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