Why Social Capital Makes Sales Easier With Jason Treu





Jason Treu is a joins me on the Salesman Podcast to discuss what social capital is and how by embracing it you can make your sales career run smoother.


Can Being Social Make Your Sales Life Easier?

We start the show by looking a little at social anxiety and if it’s something that everyone suffers from (even if they look like they’re not bothered by it).

“Ultimately everything we do is because of our emotional needs. That is why we get up in the morning.”

Jason explains the power behind really finding out why your prospects are doing what they’re doing on a personal/emotional rather than corporate level and how this can be leveraged to build rapport.

We cover –

  • What is social capital
  • Is it normal for salespeople to have social anxiety
  • Who makes better salespeople – introverts or extroverts
  • Why networks makes sales easy (through referrals)
  • What questions to ask to find the prospects true passions
  • How to add value up front at the beginning of a business relationship


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Guest info:

Jason Treu is one of the top experts and speakers on teaching people how to create extraordinary relationships in business, life and love. At the heart of his strategy is the understanding that people and your relationships are your true “wealth.” Everything we accomplish or do in life is with or through other people.

Thousands of men and women have used his tools and systems to create extraordinary lives and success. They are pushing beyond their limits, crushing their goals, moving beyond their past, putting passion back in their lives, building relationships they never thought possible, and turning their dreams into reality.

He is a frequent contributor to publications such as Brazen Careerist, The Good Men Project, Under30 CEO, KillerStartups, YourTango, Inspirationfeed, and many others.


Show notes:




Books mentioned:

Social Wealth: How to Build Extraordinary Relationships By Transforming the Way We Live, Love, Lead and Network


Will Barron is the founder of Salesman.Red and host of the Salesman Podcast where he entertains hundreds of thousands of millennial salespeople every month. If he isn't recording or editing shows he's racing his RX8 or riding bicycles down mountains.

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